Study reveals the prevalence of fake luxury goods on Instagram, and the evolving tactics of counterfeiters

Study reveals the prevalence of fake luxury goods on Instagram, and the evolving tactics of counterfeiters

New research has found that 20% of Instagram posts about luxury fashion brands featured counterfeit or illicit products. The report calls for a comprehensive international strategy to fight the prevalence of fake goods online, but the usual roadblocks remain, meaning that the status quo will not change any time soon.

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