Organisation: T-Mobile

Data analysis reveals that individual esports games and teams have different approaches to trademark protection, with particular standout filers.

15 July 2024

The high profile legal dispute is a reminder that all brands must prepare for the fallout of being targeted by a person with a massive fan base that will passionately defend their idol.

06 August 2022

A groundbreaking new study has analysed thousands of single-colour trademarks at the USPTO, revealing that nearly half are either red or blue.

23 May 2022

Brand Finance has released its latest Global Intangible Finance Tracker report, with Apple, Amazon and Saudi Aramco overtaking last year’s leader, Microsoft, on the list of companies boasting the highest level of intangible value.

22 October 2020

A new study reveals how the brand perception and purchasing intent of both Democrat and Republican consumers are impacted by the tweets of US President Donald Trump.

02 September 2020

The tech press has long jumped on a new filing for a news story, but there are many reasons why a company would rather keep a lid on upcoming launches of a new brand.

13 April 2020

US President Donald Trump took to Twitter yesterday to criticise left-leaning brand boycotts and warned that “two can play that game”. With the threat of brand boycotts on the rise, we look at how trademark counsel should prepare.

10 July 2019

In this week’s industry data report, we dig into the telecommunications sector, providing an overview on the industry, revealing the trademark filing trends of telecom carriers, and exploring the fluctuations in brand value.

27 April 2018

Protecting brand reputation and managing the possible legal fallout from crisis situations are some of the main responsibilities of an in-house trademark department. One recent element that has created headaches for numerous brands in that regard is the tweeting habit of US president-elect Donald Trump, and specifically his regular calling out of companies and brands. As he prepares to take office on January 20, we take a look at how brands can react should they be the unwitting target of a Trump Twitter tirade.

05 January 2017

Hashtags and emojis – both popular ways to express ideas and emotions – are everywhere. Unsurprisingly, businesses are looking to get in on the act by using and registering them as trademarks, but they do not always find the process to be straightforward or risk free

01 January 2016