Organisation: Tesla

Disney reclaims brand intimacy top spot as tech giants drop in rankings

Disney has resumed its position at the top of MBLM’s annual Brand Intimacy Study, as leading tech brands Apple, Amazon and Google all drop in the rankings.

28 April 2022

Dogecoin clean-up operation proves it does not pay to wait

The creators of meme-currency Dogecoin are facing an uphill battle to register their rights and fend off third-party applications, but other inventors can learn a lot from their troubles.

23 September 2021

Apple wrestles ‘most valuable brand’ crown from Amazon as diversification drives growth

Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year.

26 January 2021

Parler on the rise: major brands ignore ‘free speech’ social network despite rapid growth

Research from WTR reveals nearly all usernames related to major brands are registered on the social media platform Parler– with copycat and parody accounts identified as a risk for rights holders.

11 November 2020

“It is time for a paradigm shift”: call for accounting rules revolution (guest op-ed)

In this op-ed, Annie Brown, senior consultant at Brand Finance, argues that it is time for better disclosure and transparency surrounding intangible assets.

02 November 2020

Intangible value of top 10 companies rebounds after covid-19 crash, with Apple leading the way

Brand Finance has released its latest Global Intangible Finance Tracker report, with Apple, Amazon and Saudi Aramco overtaking last year’s leader, Microsoft, on the list of companies boasting the highest level of intangible value.

22 October 2020

Saudi Arabia: Building for the future

The Saudi Authority for Intellectual Property has become the new sole authority for all IP matters as part of plans to transform the kingdom’s economy.

23 September 2020

Livestream e-commerce: risks and opportunites in China’s latest brand marketing craze

China has taken to livestreaming to drive e-commerce sales and encourage consumerism. However, with opportunity comes risk, and a whole host of brand challenges have emerged.

13 August 2020

How Tesla builds its brand on the allure of Elon Musk

The electric vehicle manufacturer’s market value keeps climbing higher and higher – and so does its brand value. Why? Because investors and consumers alike are drawn in by the company’s quasi-influencer CEO.  

10 July 2020

Zoom adapts to the highs and lows of mainstream success

The video-conferencing app is now a staple of daily communication, and its trademark holdings reflect how unexpected this success was.

17 April 2020

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