Region: Thailand

Brand protection at the Thai border: insights and strategies from the front line

Featured in Border and customs protection around the world

In the next part of our regular series, we head to Thailand to understand the challenges of – and best solutions for – brand protection at the nation's borders and ports of entry.

08 February 2024

The BILLBOARD battle: lessons learned from recent decision

The case demonstrates the Supreme Court’s position on the descriptiveness of word marks and its strict approach to evidence of use.

10 January 2024

10 years of filing activity in ASEAN

We delve into filing data over the past decade to reveal trademark filing trends across the 10 countries.

19 October 2023

PETRONAS named most valuable ASEAN brand, but banking industry steals the show

Brand Finance’s first ASEAN rankings reveal the most valuable brands in the region.

18 October 2023

Top trademark filers across ASEAN unveiled

Data analysis reveals the companies with the largest trademark portfolios in the Association of Southeast Asian Nations – and evolving trends among the most active filers.

16 October 2023

Supreme Court issues landmark decision on registrability of personal names

This decision has received a great deal of attention among trademark practitioners as it offers clarity on the issue of the registrability of personal names.

05 October 2023

Understanding Thailand's trademark examination practice: challenges with general statements

While the Supreme Court has issued several decisions in favour of marks consisting of general statements, such marks are still being rejected by the examiners. Nevertheless, certain strategies may be used to improve the chances of successfully registering such marks.

02 October 2023

Thailand: Proactive enforcement reduces infringement and increases investor confidence in growing economy

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2023

Concerted government efforts to halt counterfeiting and the flow of fakes are paying off handsomely, but more work is needed to make the country a leading jurisdiction for IP enforcement.

29 September 2023

Thailand: Examiners’ Unique Approach to Distinctiveness Underscores Complex Registration Process

Featured in The Trademark Prosecution Review 2024

There are several key aspects about Thailand’s registration process that rights holders need to know, from the first-to-file system to renewals. One key element is that examiners tend to consider any abbreviated mark to be non-distinctive; the same goes for captions or descriptions of goods or services.

22 September 2023

Will South Korea succeed in increasing platform liability for counterfeit goods? Don’t hold your breath

This week’s Saturday opinion considers bills being proposed in South Korea to increase the responsibility and liability of e-commerce platforms in combatting counterfeiting.

12 August 2023