Organisation: The Coca-Cola Company

Coca-Cola targeted by satirical art project; fast-food brand values fall; IKEA renews Russia mark – news digest

In our latest round-up, we look at the Benelux IP office finding in favour of an IP firm in a metaverse dispute, UK cybersquatting complaints falling, and more.

09 February 2024

“Small but mighty”: Treasury Wine Estates’ China enforcement success story

WTR’s Food, Beverages and Tobacco Team of the Year reflects on the fruits of its labour. 

18 August 2023

Revealed: the biggest portfolios in Asia-Pacific

We scrutinise the data to reveal the 50 companies with the largest portfolios in five major jurisdictions.

13 July 2023

Legal Updates you may have missed: when big brands face defeat

We continue our series highlighting recent Legal Updates that you may have missed by looking at cases where big brands suffered a defeat before the courts or the IP office.  

12 July 2023

New dispositions on regional exhaustion of rights apply to cases initiated under previous Trademark Law

This decision of the Commercial Court constitutes the first application and interpretation of the principle of regional exhaustion under the new Trademark Law.

16 May 2023

Branching out and rebranding – how Coca-Cola is keeping fresh

Less than a quarter of trademark applications that Coca-Cola filed across major registers between 2018 and 2022 were for soft drinks, according to CompuMark data. 

27 March 2023

Supreme Court: importation of Schweppes products from Ukraine infringes SCHWEPPES trademark

The Supreme Court has reversed a decision of the trial court and held that the importation of Schweppes products from Ukraine does not constitute parallel importation.

28 July 2022

Reckitt Benckiser obtains interim injunction against competitor - even though prima facie infringement case was not strong

New market entrants should be wary that the balance of convenience is likely to weigh heavily in favour of an incumbent trademark owner with significant reputation in Australia, as demonstrated by this dispute between competitors in the dishwasher tablet market.

01 October 2021

Coca-Cola’s brand strategy requires a balance of innovation, nurturing, and knowing when to call it quits

The renowned drinks manufacturer has been on a brand purge since the end of 2020, putting an end to underperformers and reallocating resources to its best and most promising brands

20 August 2021

Top 50 trademark applicants: Europe 2020

Featured in Brand trademark tracker

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021

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