Organisation: The Hershey Company

Featured in Trademark Litigation Review 2025

The Indian IP landscape is evolving rapidly, and recent developments are moulding litigation while also raising contentious issues. The jurisdiction of India’s high courts is in the spotlight, particularly when it comes to handling trademark rectification cases under the Trademarks Act. It is hoped that a more rigorous assessment of jurisdiction will discourage abusive filings. 

20 August 2024

In our latest Saturday opinion column, we consider the news that Mars Wrigley has launched legal action in both the United States and Canada against companies operating in the cannabis industry.

08 May 2021

In the latest in our series of Saturday opinion columns we reflect on how the perception of brands changed irrevocably in 2020, leading to greater expectations on corporate social responsibility and social action.

23 January 2021

In our latest opinion column we consider the #StopHateforProfit campaign targeting Facebook and the light that it shines on the role – and expectations – of brands in society.

29 June 2020

The in-house team at food giant Mars continuously adapts its approach to tackle the range of prosecution and enforcement challenges it faces. Although the department is decentralised, strong internal communication keeps the brand’s IP strategy robust and consistent.

10 July 2019

In this week’s opinion column, we consider how law firms can future-proof their trademark practices.

18 September 2018

While trademark applications at the US Patent and Trademark Office continue to rise, a new administration and the unexpected resignation of Director Michelle Lee have raised questions as to how its future looks

01 July 2017

The Intellectual Property Court has upheld a lower court’s decision to cancel the trademark ICEBREAKER, registered by Krasny Oktyabr, which is part of United Confectioners. US chocolate maker The Hershey Company, which produces Ice Breakers mints and gums, had filed an action for the cancellation of the mark on the ground of non-use.

02 July 2014

Much has been written about 3D printing in both mainstream media and the IP press, with <i>WTR</i> previously identifying the rise in 3D printing technology as a trend for trademark counsel to monitor. To date, much of the discussion has centred on the reproduction – and potential counterfeiting – of such goods as sneakers, spare parts and firearms. However, the news that confectionary products have been successfully printed illustrates that those in the food and pharmaceutical sectors should be paying close attention to this new technology.

27 January 2014

In <i>The Hershey Company v Darvish Baghal Food Industries Company</i>, the Public Court of Tehran has held that the registration of the trademark REESE’S by an Iranian company had been made in bad faith and constituted an act of unfair competition. Hershey's had sought to register its famous REESE’S mark in Iran, but the Trademarks Office had refused the application based on a prior registration for an identical mark.

25 September 2013