Organisation: The LEGO Group

Brand education: how the LEGO Group protects its trademarks in China

Featured in WTR Special Report Q1 2023: Anti-counterfeiting strategy playbook: How to combat the growing trade in fake goods, online and offline

04 April 2023

Combatting counterfeits in the livestream environment: exclusive interview with Douyin’s global IP counsel

Douyin’s Cheng Cheng expands on how the platform is tackling the challenges posed by the evolution of e-commerce.

19 December 2022

Patience, creativity and determination: how The LEGO Group’s APAC IP team succeeds

Insight from the 2022 WTR Asia-Pacific Team of the Year

27 July 2022

Top stories of 2021; world’s most innovative IP offices revealed; Google blocks fraudulent filing ads; and much more

Everything we covered on WTR over the festive period – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

09 January 2022

The LEGO Group’s risky approach pays off: a year in trademarks

Senior corporate counsel Arturo Ishbak Gonzalez reveals how taking a gamble on non-traditional marks paid off for the LEGO Group in 2021.

22 December 2021

Unlock unlimited access to all WTR content