Organisation: TikTok

“Very demure, very mindful” frenzy highlights risks for brands when viral trends lead to misreporting

A frenzy of headlines over a TikTok influencer’s rights to her catchphrase raises wider concerns over the risks that legitimate brands face due to trademark misunderstandings and misreporting, argues this week’s Saturday opinion column.

31 August 2024

Online counterfeiting in Indonesia: what rights holders need to know

Featured in Online marketplace counterfeit hotspots

As part of our regular series on digital marketplaces, we head to Indonesia to examine the platforms that brand owners should be monitoring.

23 August 2024

New Delhi High Court sides with Lacoste; INTA partners with FTC; journalists sue Anthropic – news digest

In our latest round-up, we look at a TikTok authentication partner expanding into sneakers, counterfeit Apple and Samsung products being seized in Canada, and more

20 August 2024

Singapore rejects Bytedance TIKI opposition but recognises TIKTOK as well known

This decision provides clarification on the concept of a trademark being “well known to the public at large”. 

23 July 2024

MuleBuy emerges as leading Chinese shopping agent after Pandabuy raid and Hoobuy complaints

Weeks after a massive raid at Pandabuy warehouses in China, new Chinese shopping agents are looking to become the go-to place for sending counterfeit goods.

11 July 2024

“Firmly committed to opposing infringement” – Hoobuy distances itself from Pandabuy in exclusive interview

In an interview, a Hoobuy representative reveals it has launched a brand-blocking mechanism within its search function featuring more than 8,000 blocked keywords. 

06 June 2024

Hoobuy: new Chinese shopping agent targets counterfeit buyers following Pandabuy raid

New businesses are stepping in to cater to the lucrative ‘rep scene’, which was left in disarray after the raid and subsequent suspension of Pandabuy operations.

30 May 2024

Brands urged to embrace #dupe culture; Nordstrom and Patagonia settle; Sony sued – news digest

In our latest round-up, we look at the SCOTUS declining to hear a plant-based trademark dispute, active trademarks set to surpass 100 million by 2026, and much more.

21 May 2024

TikTok has a chance to step up as a brand protection leader 

This week’s opinion column urges the newly merged TikTok X Tokopedia to take the lead on IP protection efforts in Indonesia.

11 May 2024

Social media in Sweden: what brand owners need to know

Featured in Social media around the world: a brand protection perspective

In the next edition of our social media brand protection series, WTR takes a look at platforms in Sweden.

01 May 2024

Unlock unlimited access to all WTR content