Organisation: TikTok

Social media in China: what brand owners need to know

Featured in Social media around the world: a brand protection perspective

In the inaugural edition of an exclusive new series on domestic social media platforms, we highlight four platforms to monitor in China.

27 February 2024

Four out of five influencers do not disclose advertising content

Around 80% of EU influencers do not routinely disclose that content is paid for, creating risks for brands that partner with them.

16 February 2024

50 years of Hello Kitty IP, from coin purses to metaverse cafés

On the 50th anniversary of Hello Kitty, WTR looks back at five decades of brand licensing agreements and trademark filing data for parent company Sanrio.

13 February 2024

Apple smashes records to exceed half a trillion dollars in brand value

After an incredible 74% increase in value, Apple has reclaimed its title as the world’s most valuable brand.

17 January 2024

China's most important cases of the year

We examine the most influential Chinese trademark rulings of the year – and two published pending disputes worth monitoring in 2024.

29 December 2023

Fifth Circuit grants motion to transfer in TikTok case

False advertising allegations have fuelled a recent spat between two Chinese digital giants. A district court decision to deny a motion to transfer the case has been revoked by the Fifth Circuit in a bid to clarify the criteria required to issue a writ.

14 December 2023

How to protect your brand from opportunists this holiday season

Seasonal sales make online shopping channels a hotbed for infringement and brand impersonation this time of year. Here’s how to get ahead.

21 November 2023

How to litigate in China: an eight-step guide from gold-ranked firms

Partners at firms rated gold for enforcement and litigation in China in the WTR 1000 offer strategies and top tips for the Chinese domestic market.

09 November 2023

China: Investment in protection, enforcement and courts signals growing anti-counterfeiting focus

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2023

The country continues to improve its laws and regulations, identifying optimal strategies to target online counterfeiting and offline fakery. Additionally, local and national law enforcement and courts are stepping up their efforts to bring justice to infringers.

29 September 2023

How to identify and subvert counterfeiters in e-commerce marketplaces

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2023

The internet economy represents around 15% of the world’s GDP, making it the perfect target for bad actors with a taste for counterfeiting. To protect themselves online, brands need a solid detection and enforcement strategy to prevent financial and reputational damage.

29 September 2023