Organisation: Toyota

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of 100-plus companies that invest in their brands and trademark teams compare against nine major stock market indices.

24 August 2023

Featured in Stock market performance

The WTR Brand Elite rose seven points through June, hitting its highest value since 1 February 2022.

18 July 2023

We scrutinise the data to reveal the 50 companies with the largest portfolios in five major jurisdictions.

13 July 2023

Featured in Brand trademark tracker

Fashion and luxury brands Christian Dior and Estée Lauder more than doubled their filing activity in the first four months of 2023 - while many leading brands more than halved their own - WTR analysis shows. 

23 June 2023

Featured in Stock market performance

The WTR Brand Elite dropped one point through May, as major stock indices returned mixed results. Tech brands performed strongly, with a suite of new AI-powered Alexa devices giving Amazon a notable boost.

22 June 2023

Featured in Stock market performance

The WTR Brand Elite rose a single point through April, taking it to its highest value level in just over a year.

29 May 2023

Brand owners in smaller sectors cannot rely on a lack of competition to guarantee consumer loyalty. Investing in brand reputation early is vital to long-term success, argues this week’s Saturday opinion.

27 May 2023

Academic Cameron Shackell takes a look at whether the latest Generative AI platforms are aware of major brands, how they use them and the implications that this could have for trademark professionals.

04 May 2023

Featured in Stock market performance

The WTR Brand Elite rose three points through March, although stock markets returned mixed results. 

01 May 2023

WTR speaks with Koo’s head of legal & policy about what trademark practitioners need to know about protecting their brands on the platform.

06 April 2023