Tracy Arch

Trademark Partner, Head of Food and Drink, Barker Brettell LLP

Tracy is an experienced trade mark and design practitioner, brand strategist and partner with more than 21 years of experience providing trade mark advice and protection.

Tracy has built her practice on providing strategic advice to companies with large global portfolios, utilising her vast experience and understanding of the commercial impact of IPR management to work alongside in-house legal teams both in the UK and overseas. Whilst she works with a broad range of clients, she has particular experience in consumer goods, industrial manufacturing and hospitality industry. Tracy also heads the firm’s Food & Drink Sector group and is a champion for the firm’s Start-up group and initiatives.