Trademark law in 2010-2011
This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight
If 2010 was any indication of what lies ahead, brand owners can bet on a future full of momentous trademark issues. The recovering global economy and ever-increasing levels of international trade have driven the need for stronger brand protection around the world. As a result, governments and industry organisations increased their efforts to protect businesses and worked to implement and improve systems for protecting intellectual property.
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