Trademark managementVictims of their own success
Some trademarks disappear from the
trademark registers because, victims of
their own success, they have become
generic terms. The recent attempts by
both Google and Apple to stop third
parties from using their marks
inappropriately is a reminder of the
need for legal campaigns on how to
use trademarks that are both friendly
and educational
To read more
Register for free for limited access
Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Register now
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Subscribe now