Organisation: Twitter

WTR takes a look at the current brand protection ecosystem on the Bluesky Social platform, with our research identifying active impersonation accounts related to major brands. 

25 August 2023

The national IP regime’s efforts to modernise rely on the fast-track option to provide efficient, respected decisions that account for evolving approaches to trademark law, particularly acquired distinctiveness and inherent technical distinctiveness.

25 August 2023

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of 100-plus companies that invest in their brands and trademark teams compare against nine major stock market indices.

24 August 2023

A look at the brand protection and broader community work that earned Austin Phillips, associate general counsel at Meta, this year's WTR In-house Leader of the Year Award. 

21 August 2023

Analysis of global register data reveals thousands of pre-existing X marks, including some owned by major tech rivals.

01 August 2023

Twitter has officially rebranded as X, with Elon Musk making the unprecedented decision to abandon a multi-billion-dollar brand –  so where does the company go from here?

25 July 2023

In his latest column, academic Cameron Shackell looks at how recent developments around data limitations at Twitter and Reddit could impact AI, including in the trademark and brand protection sphere.

10 July 2023

TikTok Shop – the retail arm of popular social network TikTok – has been accused of being “rife” with counterfeit goods, particularly in terms of fashion and cosmetic items.

06 July 2023

Check out our local tidbits and recommendations for what to say, eat and do in the Little Red Dot while in town for the INTA Annual Meeting.

12 May 2023

The continued negative impact of a partnership that dissolved six months ago illustrates the long-term headache that high-profile brand collaborations can cause when they go awry.

06 May 2023