Organisation: US Food and Drug Administration

World trends are driving global brand protection and brand integrity needs, but purely legal remedies are often insufficient. Instead, an integrated approach that utilises the right balance of legal elements, coupled with modern brand protection technology, is key

29 April 2016

Japan Tobacco Inc has announced plans to buy the overseas rights to the Natural American Spirit brand name and associated trademarks in a $5 billion cash deal. The price seems high but could be an indication that tobacco brands with a strong presence in countries where the risks of plain packaging are relatively low can now be valued at something of a premium.

07 October 2015