Organisation: Vodafone

Lando Norris takes pole position in F1 trademark race, as drivers expand brand portfolios

Lando Norris and Lewis Hamilton own the most trademarks of all Formula 1 drivers taking part in the current 2024 season, analysis by WTR finds.

04 March 2024

Brand enforcement in the ‘.ai’ domain space needs to be a priority

New research finds major brands exposed in the ‘.ai’ TLD space, meaning that it needs to be at the top of the domain monitoring list – before it’s too late.

11 November 2023

WIPO global innovation reactions; Dogecoin lessons; CIPO exclusive; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

26 September 2021

Microsoft named most intangible company; Emma Raducanu brand issues revealed; USPTO fraudster sentenced; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

19 September 2021

Ford interview exclusive; PAVIS-Novagraaf acquisition; how to build a firm brand; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

12 September 2021

China moves to increase platform liability; brand owners embrace BIMI; Trussardi addresses “the counterfeiting paradox”; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

05 September 2021

Becoming a trusted adviser: how Vodafone’s lead counsel approaches internal bridge-building

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

No IP department is an island and it is critical that in-house teams cultivate productive and meaningful relationships with non-legal internal stakeholders. Vodafone's Natasza Shilling provides insight into her approach.

07 July 2021

What the Virgin Media and O2 deal tells us about the branding struggles of telecom providers

The industry’s major players do a poor job of building consumer loyalty, and there is the constant risk of smaller, more flexible companies disrupting the market.

15 May 2020

Submarine marks: how black holes can help keep filings secret

The tech press has long jumped on a new filing for a news story, but there are many reasons why a company would rather keep a lid on upcoming launches of a new brand.

13 April 2020

Why the brand bubble could be about to burst

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020

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