Organisation: Walmart

Retailers and INTA prevail in Québec's French Charter proceeding

The Québec Superior Court has issued its long-awaited decision in the matter of the interpretation of Québec’s Charter of the French language and its interplay with trademarks. The court confirmed that businesses can continue to use their registered trademarks on public signs outside their premises in the Province of Québec without the need to add French generic language.

22 April 2014

Apple and Samsung lead the way, with trademark protection directly contributing to brand value

The 2014 Brand Finance Global 500, which reveals the world’s most valuable brands, is published today. Some familiar names dominate but the key takeaway is that brand values are continuing to recover after a turbulent few years. Importantly for IP counsel, this year’s methodology includes a trademark strength audit, ensuring that the work of trademark teams is directly reflected in overall corporate value calculations.

18 February 2014

Block, register or ignore – early brand owner engagement in gTLDs revealed

All eyes were on yesterday’s public availability of registrations in seven new gTLDs, not least to gain a sense of how brand owners are strategising for the expanded online space. In terms of the world’s largest brands, there seems to be an even split in terms of those who opted for Donuts’ domain protected marks list and those which have initially opted to stand on the sidelines.

30 January 2014

The value of patriotism – can brands benefit?

With the July 4 holiday looming, a study into what customers perceive as the most patriotic US brands is well-timed to generate media headlines. With <i>WTR</i> also a sucker for a good hook, we have taken a look at the list and asked how brands can tap into such an abstract value.

03 July 2013

Apple and Samsung battle for title of world’s most valuable brand

In IP circles, the designs dispute between Apple and Samsung has received plenty of coverage. In research published today, the two are also slugging it out for the title of ‘the most valuable brand in the world’. However, it must be remembered that value isn’t everything.

18 February 2013

Apple performance demonstrates the true power of brands

While the dispute over the IPAD trademark continues in China, Apple’s brand marches on. In the latest Brand Finance Global 500 rankings, Apple has leapfrogged Google to be named as the world’s most valuable brand, achieving the highest ever valuation calculated by Brand Finance.

10 April 2012

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