Organisation: Walmart

Featured in Brand trademark tracker

Industry-leading brands saw an uptick in trademark filings in the final four months of 2022, WTR data analysis reveals, with notable increases at Nokia, Disney and Ford.

01 March 2023

Amazon, Tesla, Apple and Google lead sustainability brand value rankings but failure to be authentic could land a significant financial blow on companies around the globe, argues our Saturday opinion.

28 January 2023

Featured in Trademark register tracker

Our annual assessment of the US brand landscape reveals the top filers and representatives, volatile application trends, and much more.

26 January 2023

Amazon, Apple, Facebook and Alibaba.com are among some of the biggest names to have seen their brand value decline this year, Brand Finance’s annual Global 500 report reveals.

18 January 2023

While previously populated by a number of Chinese companies, this year's top 20 list is very different, with US companies dominating. 

29 November 2022

Featured in Brand trademark tracker

Over half of the world’s leading brands are making Chinese registrations their number one priority, with an increasing focus on Class 9 goods, according to the latest WTR Brand Tracker.

31 October 2022

A recent report urges companies to halt political spending to “minimise the risk of blowback”, which can include significant harm to brand reputation. 

19 October 2022

Canon’s win against more than 50 illicit online sellers illustrates the effectiveness of following the money in anti-counterfeiting suits and provides a checklist of behaviours to look for when building a case.

10 October 2022

Countries that dominate brand value rankings are not necessarily the top performers in WIPO's Global Innovation Index 2022. 

29 September 2022

Muted brand responses to recent mass shootings in the US offer a genuine test of whether companies can stay out of the debate at a time when consumers demand that they take a stance.

11 June 2022