Organisation: Walmart

Disney reclaims brand intimacy top spot as tech giants drop in rankings

Disney has resumed its position at the top of MBLM’s annual Brand Intimacy Study, as leading tech brands Apple, Amazon and Google all drop in the rankings.

28 April 2022

Inside the Brand Finance Global 500: the 2021 winners and losers, and the outlook for 2022

As brands emerge into the post-pandemic world, Brand Finance’s David Haigh provides a high-level view on a historic year and an informed perspective with which to confront an unpredictable future global landscape

03 March 2022

AIPLA seeks clarification of USPTO sanctions process as scams and suspicious specimens challenge continues

The AIPLA has published comments to the USPTO on trademark administrative sanctions and expressed concern over the vagueness of parameters.

15 February 2022

Apple retains most-valuable brand crown as tech boom continues and TikTok soars

Apple remains the most valuable brand in the world, with record valuation at more than $355 billion, according to the latest Brand Finance Global 500.

26 January 2022

Gap is taking no chances in reversing the fortunes of its brand

It has combined new marketing tactics, investment in online retail and A-list celebs to position its brand in front of consumers.

03 December 2021

USPTO trends and top filers: FY2021

Featured in Trademark register tracker

Our annual assessment of the US trademark landscape sheds light on the unexpected jump in filings, reveals the top filers and much more.

02 December 2021

USPTO issues scathing show-cause order; Anti-counterfeit Network Africa petitions ICC; COP26 highlights greenwashing risks; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

07 November 2021

Onto the balance sheet: the most valuable brand acquisitions since 2000

Featured in Special Report 2021 Q3: Managing the brand balance sheet

Christof Binder, managing partner of Trademark Comparables AG, Markables, runs through the 50 most expensive brands and brand portfolios acquired over the past two decades, and the trends that they reveal.

30 September 2021

Tracking brands on the stock market

Featured in Special Report 2021 Q3: Managing the brand balance sheet

The WTR Brand Elite project follows the stock performance of brand-focused companies, shedding light on possible links between brand innovation and investment, and financial success.

30 September 2021

Parallel imports in Venezuela: international trademark owners beware

Although Venezuela has not been seen as a priority by many international companies when it comes to trademark protection, this could change as a result of measures implemented by the Venezuelan government to stimulate imports.

17 September 2021