Organisation: Walt Disney

Revealed: media industry’s leading law firm representatives

WTR data analysis uncovers the law firms responsible for protecting the world’s most valuable media brands.

16 November 2023

Protecting Peppa Pig – the commercial thinking behind Entertainment One’s enforcement approach  

Entertainment One's senior director of brand protection discusses the commercial thinking that underpins the company's approach to enforcement, including its high-profile Peppa Pig litigation work.

14 August 2023

The brand risks of corporate political donations: what trademark practitioners need to know

A recent report urges companies to halt political spending to “minimise the risk of blowback”, which can include significant harm to brand reputation. 

19 October 2022

WTR Brand Elite analysis: August 2022

Featured in Stock market performance

Stock market volatility continued in August, despite being a positive month for media companies.

21 September 2022

Illustrious former Beijing IP Court president investigated, as IP department comes under scrutiny

Chi Su is being investigated for suspicions of “serious violations of discipline and law”.

10 August 2022

Brand Tracker: January-April 2022

Featured in Brand trademark tracker

Filing activity is continuing to decline among 25 of the world’s leading corporations, according to the latest WTR Brand Tracker data.

15 June 2022

Brand Tracker: September-December 2021

Featured in Brand trademark tracker

WTR provides key data insights into the trademark activity of the world’s biggest companies between September and December 2021.

23 February 2022

WTR Brand Elite analysis: November 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

20 December 2021

Brand Tracker: May-August 2021

Featured in Brand trademark tracker

Samsung seeks greater protection for its UTG brand, while Microsoft focuses on core name and products.  

05 November 2021

Onto the balance sheet: the most valuable brand acquisitions since 2000

Featured in Special Report 2021 Q3: Managing the brand balance sheet

Christof Binder, managing partner of Trademark Comparables AG, Markables, runs through the 50 most expensive brands and brand portfolios acquired over the past two decades, and the trends that they reveal.

30 September 2021

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