Organisation: WeChat

NVIDIA brand value more than doubles as Apple exceeds half-a-trillion dollars

The AI boom has seen NVIDIA’s brand value increase 163%, making it the fastest-growing tech brand of the past year, while Apple reclaims its title at the top of the pile.

22 August 2024

Key infringement cases highlight Chinese courts’ approaches to damages

Featured in Trademark Litigation Review 2025

The past year has seen several high damages awards cases in China, and the courts are applying different methods to calculate amounts. As approaches differ across the country, it is crucial for rights holders to understand current judicial practices, which ultimately demonstrate a stronger focus on deterring infringers.

20 August 2024

A year in China IP enforcement: authorities release annual data

Chinese authorities have released a series of reports providing data and notable IP cases from 2023.

16 May 2024

Roundtable: brand protection programmes on major platforms

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Navigating China’s social media landscape: issues and best practices for brand protection

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Crowdsourcing enforcement leads: Weixin report outlines enhancements to brand protection progamme

Tencent has released its 2023 Weixin brand protection platform report. WTR sat down with Danny Marti, head of global public policy at Tencent, to get the inside track on current and future focuses.

17 April 2024

Abusing IP rights to harass genuine rights holder held to constitute unfair competition

A key point in this case was that the plaintiff successfully demonstrated that the defendants’ various actions constituted a pattern of unfair competition.

02 April 2024

Use it or lose it: increasing risk of non-use cancellation in China

Rouse’s Laura Zhao explores the changes in practice that have prompted the recent rise in non-use cancellations and proposes an evidence-gathering process for registrants.

12 March 2024

Microsoft could boost brand value by billions through improved ESG marketing, Brand Finance estimates

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

Social media in China: what brand owners need to know

Featured in Social media around the world: a brand protection perspective

In the inaugural edition of an exclusive new series on domestic social media platforms, we highlight four platforms to monitor in China.

27 February 2024