Organisation: Wells Fargo

New research finds major brands exposed in the ‘.ai’ TLD space, meaning that it needs to be at the top of the domain monitoring list – before it’s too late.

11 November 2023

WTR takes a look at the current brand protection ecosystem on the Bluesky Social platform, with our research identifying active impersonation accounts related to major brands. 

25 August 2023

WTR speaks with Koo’s head of legal & policy about what trademark practitioners need to know about protecting their brands on the platform.

06 April 2023

A recent report urges companies to halt political spending to “minimise the risk of blowback”, which can include significant harm to brand reputation. 

19 October 2022

It has combined new marketing tactics, investment in online retail and A-list celebs to position its brand in front of consumers.

03 December 2021

Featured in Special Report 2021 Q3: Managing the brand balance sheet

The WTR Brand Elite project follows the stock performance of brand-focused companies, shedding light on possible links between brand innovation and investment, and financial success.

30 September 2021

Research from WTR reveals nearly all usernames related to major brands are registered on the social media platform Parler– with copycat and parody accounts identified as a risk for rights holders.

11 November 2020

Coordinating the trademark needs of any business always requires a keen sense of the inner workings of the company. WTR spoke to Wells Fargo's team on business integration.

14 August 2020

Featured in Stock market performance

Analysis of the stock market performance of the WTR Brand Elite – a composite index of some of the world’s top brand-focused companies – since the start of 2018 paints a largely positive picture.

23 July 2020

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020