Organisation: Yili Group

Vice president Zhanyou Zhu explains the principles behind the IP strategy at China’s biggest dairy company.

23 February 2024

We scrutinise the data to reveal the 50 companies with the largest portfolios in five major jurisdictions.

13 July 2023

The China Trademark Association (CTA) held its annual Trademark Festival in the last week, with domestic and international representatives attending in their thousands. We spoke with various attendees about their observations and highlights from the event.

08 September 2017