Organisation: ZTE

Twenty-six influential women in IP share the hardships they had to overcome to rise to leadership positions in a male-dominated industry.

08 March 2024

WTR’s monthly column tracks trademark and related policy developments, including the progress of major bills, from around the world.

12 April 2023

Huawei, Oppo and Xiaomi, just to name a few, have spent years investing in international expansion with their portfolios growing to match their scale.

25 June 2021

Featured in Trademark register tracker

Filing data at the top Asia-Pacific IP offices reveals a region undergoing spectacular growth, accounting for a colossal 80% of trademark activity worldwide last year. Spearheading the effort is China – a nation with increasing influence over its neighbours, which shows no signs of slowing down.

23 September 2020

Featured in Trademark register tracker

World Trademark Review’s annual EUIPO focus assesses current office processes, reveals the most proactive filers and explores how the agency has responded to the impact of covid-19 on its employees, users and offerings.

08 July 2020

Brand and IP associations have used the comment period for the next USTR Notorious Markets List to call for the inclusion of WeChat. It comes at a time of heightened tension between the US government and Chinese tech companies.

08 October 2019

A Beijing agency’s decision last week to issue an injunction against several iPhone products has come as a blow for tech giant Apple. It also highlights that, with Chinese rights holders becoming more proactive in asserting their design rights, trademark counsel should be mindful of the country’s industrial designs regime – to avoid any pitfalls and to leverage it where possible to strengthen their IP portfolios.

21 June 2016

This week, a new list of China’s most valuable brands has been generating media coverage. While comparison with other lists highlights the disparity in valuations that different methods create, it is clear that Chinese brands are going from strength to strength. And with an increased emphasis on the power of brands, the country is now playing an active role in the professionalism of the brand valuation sector itself – something which will be of benefit to all.

24 February 2014

ZTE has announced that it is now officially the smartphone of NBA team the Houston Rockets. It’s the Chinese company’s first American corporate sponsorship and a crucial part of ZTE’s goal of amassing significant market share beyond its domestic market. In terms of the lessons for other brands, industry experts attest that this is a strong move but one that should be leveraged carefully in order to maximise success.

09 October 2013

Following on the success of the Special Campaign against IP Infringement that took place in 2010/2011, the SAIC has begun a nationwide campaign against the hijacking of well-known commercial signs. The new campaign can be seen as yet another indication of China’s changing attitude to IP infringement.

09 April 2013