Organisation: Bank of China

Revealed: agent networks of the world’s most valuable brands

We reveal the law firms filing the most trademarks on behalf of the likes of Amazon, Apple, Google and Facebook.

11 April 2024

Inside the filing behaviour of the world’s most valuable brands

We examine the application activity of the companies behind the 10 most valuable brands in the world, ahead of fresh data analysis revealing the law firm partners filing on their behalf.

10 April 2024

WeChat reputation triumphs against tough economic conditions

The popular messaging service has been crowned the world’s strongest brand despite a drop in value this year, as Chinese brands come to dominate the top of the rankings.

19 January 2024

Apple smashes records to exceed half a trillion dollars in brand value

After an incredible 74% increase in value, Apple has reclaimed its title as the world’s most valuable brand.

17 January 2024

How to defeat ‘bad-faith filings with no intention to use’ examination opinions in China

An increase in CNIPA examination opinions based on bad faith has left applicants wary in China. Rouse’s Alice Zhang and Amanda Yang answer the six most important questions to avoid rejection.

25 September 2023

Most valuable brands’ law firm networks: revealed

We reveal the law firms filing the highest number of trademarks and patents for the world’s 10 most valuable brands.

23 March 2023

Chinese firms behind a fifth of filings by world’s most valuable brands

Chinese representatives are filing almost a fifth of all trademarks for the world’s most valuable brands, according to WTR data analysis, but a drop in filings could lead to reduced partnership opportunities.

23 March 2023

Brand market crash: industry giants suffer major declines as Amazon ranked world’s most valuable brand

Amazon, Apple, Facebook and Alibaba.com are among some of the biggest names to have seen their brand value decline this year, Brand Finance’s annual Global 500 report reveals.

18 January 2023

Innovation performance and brand value diverge in new WIPO index

Countries that dominate brand value rankings are not necessarily the top performers in WIPO's Global Innovation Index 2022. 

29 September 2022

How China achieved $46 billion in IP financing in 2021

With over a decade of experience and the involvement of various stakeholders in IP financing, China has lessons to share. 

08 July 2022

Unlock unlimited access to all WTR content