Series: Data Hub - World Trademark Review

Border and customs protection around the world

In an exclusive series, we explore the most effective strategies of brand protection at the borders and ports of entry in various countries across the globe. Issues in focus include expected seizure costs and timings, what should be in a customs product information guides, and examples of successful brand collaborations with customs officials.

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Brand trademark tracker

The harnessing of trademark data has value beyond the ability to quickly conduct searches and monitor potential infringement, it can also equip decision makers with unique insight and competitor intelligence. In this regular series, we shed light on the strategies of some of the world’s top brands.

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Community insights

We analyse the data findings of WTR benchmarking and community survey projects. The trademark operation benchmarking survey polls corporate and law firm professionals to take the pulse of the IP landscape and identify how practice, strategies and threats are evolving over time. The online brand protection strategies project builds a complete profile of the landscape, identifying both emerging threats and the latest practices to counter them.

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IP Office Innovation Ranking

Since 2017, WTR has conducted regular research to identify the IP offices leading the way in terms of non-core initiatives. The IP Office Innovation Ranking launched at a time when some national registries were looking to transform themselves from administrative offices into technologically advanced organisations offering a broader range of services. In the years since, we have tracked how IP offices have evolved in terms of the value that they add for innovators.

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IP office tools and services

National intellectual property offices across the world share information on the non-core tools and services that trademark practitioners should be aware of, including developments on digital services, use of AI and blockchain technology, and mediation and other alternative offerings.

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Litigation landscape

Every six months, WTR takes a deep dive into trademark litigation data to identify key trends, the courts with the busiest dockets and the law firms and companies most often involved in legal disputes.

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Online marketplace counterfeit hotspots

Leading law firms identify the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts. As part of the series, experts share their experiences of fighting fake goods in the digital environment, and reveal the online marketplaces that they suggest should be on policing radars in their jurisdiction.

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Physical marketplace counterfeit hotspots

Brand protection experts reveal marketplaces around the world that are reportedly notorious for the trade of counterfeit goods, including trading markets and malls. In this regularly updated series, rights holders can find out what they need to know when undertaking counterfeit enforcement in different jurisdictions and identify some of the marketplaces that are particularly problematic.

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Social media around the world: a brand protection perspective

In an exclusive series, local experts in countries across the globe reveal the domestic social media landscape and advice for trademark professionals on how to most effectively protect their brands on those platforms.

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Stock market performance

The WTR Brand Elite project aims to track how a defined set of companies perform against stock market indices. Tracking a data set of more than 100 companies across 12 key industries and comparing their performance against major stock exchanges, our analysis highlights how companies with a strong brand focus and deep bench of trademark expertise perform economically.

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Trademark register tracker

Trademark filings are an important economic indicator. The prosecution data in this section provides insight into regional and jurisdictional prosecution trends from around the globe, revealing emerging trends across major trademark registers.

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WTR investigation exclusives

We examine the data findings of major WTR investigations. Long-term, deep-dive projects uncover the latest activity affecting trademark management and filing strategies.

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