WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
A key takeaway is that techniques such as visualisation and reframing are useful tools that can help parties look beyond their initial positions.
Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.
The brand protection platform's CEO insists traditional monitoring methods “simply are not sustainable” as AI provides the solution to advanced counterfeiting online.
05 September 2024
Recently honoured as WTR’s Entertainment and Media Team of the Year, we take a closer look at elements of Middle-earth Enterprises’ success.
04 September 2024
Brand and IP experts offer nine strategic takeaways for forward-looking protection and commercialisation of IP assets at IPBC Australasia.
04 September 2024
WTR’s Fashion and Apparel Team of the Year is in a strong position to contribute towards continued brand growth at Fanatics.
03 September 2024
In our latest round-up, we look at HGF introducing a ‘progressive’ parental leave policy, a Turkish Olympic shooter looking to register his viral pose, and more.
03 September 2024
The financial services company’s launch of a cryptocurrency has forced a small trademark team to revolutionise its approach to portfolio management.
02 September 2024
A frenzy of headlines over a TikTok influencer’s rights to her catchphrase raises wider concerns over the risks that legitimate brands face due to trademark misunderstandings and misreporting, argues this week’s Saturday opinion column.
31 August 2024
In our latest round-up, we look at Mangels Industrial failing to acquire a formerly owned domain name, a court ruling on ICE and ICED, and more.
30 August 2024
The amended guidelines provide a more thorough and robust hearing system that allows for timely remedies.
30 August 2024
Take a minute to nominate the corporate trademark teams that deserve recognition at the next WTR Industry Awards and in the WTR 300.
30 August 2024
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