WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
A key takeaway is that techniques such as visualisation and reframing are useful tools that can help parties look beyond their initial positions.
Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.
Discover the extended guide to the world’s leading corporate trademark counsel.
07 August 2024
Hong Kong will host the first WTR Live: Brand Strategy Asia on 3-4 December. View the programme highlights today.
03 August 2024
In our latest round-up, we look at the adidas motion for a new Thom Browne trial being denied, an OtterBox counterfeit bust, and more.
02 August 2024
In our latest round-up, we look at the EU Corporate Sustainability Due Diligence Directive entering into force, Imperial College researchers setting “copyright traps”, and more.
30 July 2024
Trademark filing data and opposition records show that The New York Times has been working hard to establish and maintain its association with WORDLE, while also taking on major AI developers.
26 July 2024
In our latest round-up, we look at INTA intervening in a colour combination dispute, perceptions of income inequality driving counterfeit demand, Thai Customs destroying over 1 million fake items, and more.
26 July 2024
A lawyer for Japanese corporation Urawa explains the steps the company took after discovering its exclusive US distributor had filed a purple colour mark without its knowledge.
25 July 2024
With Elon Musk’s X Corp facing litigation in the United States, a registration refusal at the EUIPO and a loss of $3.2 billion in Twitter/X brand value, experts reflect on the company’s current brand strategy – and the challenges of promoting and protecting a single letter mark like X.
24 July 2024
In our latest news round-up, we look at 14 sports brands, including New York Knicks, being sued by music publishers, the European Anti-fraud Office dismantling a large-scale counterfeit spirits smuggling scheme, and more.
23 July 2024
Final regulations leave ambiguities around what will need to be translated, potentially placing a significant burden on brands.
23 July 2024
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