Programme revealed for WTR’s first Brand Strategy Asia
Mark your calendar for the first WTR Live: Brand Strategy Asia on 3-4 December 2024.
This high-level conference will gather experienced brand leaders, trademark professionals, policy makers, and their trusted legal advisers from across Asia at the Regal Hong Kong Hotel. Sign up today to discover the latest trends, share insights, and network with industry experts who are shaping the future of brand strategies.
Attendees will gain insights on everything from battling online counterfeits and enhancing supply chain security to maximising the value of trademarks and how to provide localised solutions to international disputes.
View the full programme now.
Programme highlights
3 December 2024
Protecting your brand in an era of social commerce
- Applying e-commerce enforcement strategies to evolving social networks
- Maintaining control and transparency over influencer activities
- Dealing with fake social media accounts and impersonation
Battling counterfeiting in the digital age
- Working with online marketplaces to crack down on counterfeit and unauthorised sellers
- Alternative legal strategies to combat online infringement (eg, asset seizures and payment processor bans)
- Tackling the use of encrypted messaging applications to conceal communications
Safeguarding your physical footprint in Asia
- Identifying and tracking offline counterfeit channels
- Strengthening the security and traceability of physical supply chains
- Overcoming the difficulties in gathering evidence and enforcing judgments
Defending your domain name portfolio
- Managing the costs of domain name disputes
- Making the most of alternative enforcement mechanisms
- Looking ahead: proactive domain name registration tactics
Case scenario: Overseas infringement: what should you do next?
- You have discovered that your trademarks are being infringed overseas, but you do not have a local team to handle enforcement
- How do you measure the potential damage to your brand?
- How do you weigh cost against benefit?
Localised solutions to international disputes
- Balancing cost-effective dispute resolution with practical considerations
- Disclosure and evidence – what the courts need
- Overcoming disparate legal systems and diverse cultural differences
4 December 2024
Understanding the global GI minefield
- How ongoing debates around GI protection could affect global brand strategies
- The intersection between GIs, certification marks, and international trade
- Overcoming conflicts between local producers and international brands
Enhancing security and trust in your supply chain
- Effective due diligence and contract drafting for OEM agreements
- Mitigating risks against product design leakage and unauthorised production
- Combatting grey market activities and parallel imports
Opening the door to non-traditional trademarks
- How to successfully incorporate non-verbal elements into trademarks
- Identifying where you can register sound and scent marks, and potential alternatives
- The impact of technology on non-traditional trademarks
Maximising the value of your trademarks
- Identifying when and how to generate revenue from your trademark portfolio
- Supporting business expansion into new product categories and collaborations
- Pre-empting legal and financial considerations before licensing trademarks in emerging markets
The speaker line-up will be revealed in the coming months.
All timings are available here.
Registration is open.
In-house trademark professionals and government representatives attend for free.
Don’t delay – book your place today.
