WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
A key takeaway is that techniques such as visualisation and reframing are useful tools that can help parties look beyond their initial positions.
Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.
The AI boom has seen NVIDIA’s brand value increase 163%, making it the fastest-growing tech brand of the past year, while Apple reclaims its title at the top of the pile.
22 August 2024
In our latest round-up, we look at a TikTok authentication partner expanding into sneakers, counterfeit Apple and Samsung products being seized in Canada, and more
20 August 2024
Premier League football brands are losing out on close to a quarter-of-a-billion pounds each year, and the problem is only set to worsen, study finds.
19 August 2024
In an exclusive new survey, trademark practitioners around the world have voiced concern about their ability to manage heavy workloads and extreme pressure.
15 August 2024
The most common types of non-compliance when it comes to IP licensing agreements, and how best to pursue action when breaches occur.
15 August 2024
While trademarks form the foundation of brand protection, a changing market calls for a multifaceted approach to safeguarding IP rights. Technological advancements and sophisticated counterfeiters necessitate a more proactive strategy that incorporates trademarks, digital timestamps, patents and copyrights.
15 August 2024
The ASCI’s Annual Complaints Report 2023-2024 reveals crucial insights into brand advertising campaigns in India, with 98% of scrutinised ads requiring modification. Misleading ads present a challenge for law enforcement and brands must adhere to court rulings or else risk the suspension of their manufacturing licences.
15 August 2024
WTR sits down with the first deputy director of the Ukrainian IP Office to discuss the importance of protecting national symbols.
13 August 2024
Brands can capitalise on the games, but should be wary of extra protections enjoyed by the Olympic committees.
08 August 2024
Patrícia Aragão Lusoli, partner and head of the trademark department at Luiz Leonardos & Advogados, explains how brand owners can modernise their trademarks without losing the original essential character necessary to maintain existing registrations.
07 August 2024
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