WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
A key takeaway is that techniques such as visualisation and reframing are useful tools that can help parties look beyond their initial positions.
Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.
A new academic paper argues that Amazon has upended the US trademark system with little public recognition, and that questions about trademark law in the modern age need answering.
20 July 2024
Litigation data analysis reveals which of the biggest US car makers have increased domestic enforcement activity in the past two years – and to what success.
19 July 2024
In our latest round-up, we look at NatWest launching on Apple’s Vision Pro, the United Kingdom appointing a new minister responsible for intellectual property, and more.
19 July 2024
Data analysis reveals that individual esports games and teams have different approaches to trademark protection, with particular standout filers.
15 July 2024
WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.
15 July 2024
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