WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
A key takeaway is that techniques such as visualisation and reframing are useful tools that can help parties look beyond their initial positions.
Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.
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