WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
A key takeaway is that techniques such as visualisation and reframing are useful tools that can help parties look beyond their initial positions.
Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.
We examine the companies protecting trademarks en masse in Australia, China, India, Japan and South Korea – revealing both the largest trademark portfolio owners and the most active filers of the past year.
29 August 2024
A technical glitch at the Trademark Office has now been resolved, which represents a significant milestone for brand owners waiting for their local certificates.
29 August 2024
The Bombay High Court has ruled in favour of Bollywood celebrity Arijit Singh in an infringement dispute. This first-of-its-kind decision will be critical for future personality rights protection cases in India as it highlights the growing need to reconcile IP rights with the evolving capabilities of AI.
29 August 2024
WTR speaks with Roxana Segura from adidas in Chile about what makes the team so effective in its brand protection and enforcement efforts.
29 August 2024
Caterpillar’s deep understanding of global counterfeiting networks and a proactive approach to portfolio management have won its trademark team this year’s North America WTR Industry Award.
28 August 2024
In our latest round-up, we look at Ikea trialling a second-hand marketplace, the Japanese government publishing AI and copyright guidance, and more.
27 August 2024
Puma’s deft handling of a global shake-up to its brand strategy and rapid adoption of new technologies has won its trademark team this year’s EMEA award.
27 August 2024
Nina Ramesh, Coupang director and senior associate general counsel of intellectual property, shows us what goes into building WTR's Asia-Pacific Team of the Year.
26 August 2024
In this week's Saturday opinion piece, WTR's own Tim Lince reflects on a recent trip to Brazil and some unexpected brand findings – including TikTok Cola and a Batman-themed petrol station.
24 August 2024
In a major new project, WTR partners with sister title IAM to investigate how trademark and patent professionals differ in their sentiment towards the IP industry.
22 August 2024
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