Region: China

Best practices for protecting trademarks containing geographical names in China

Featured in The Trademark Prosecution Review 2025

Securing geographical indications in China can be difficult for brand owners, but gaining a thorough understanding the current examination practices will increase the chances of success. The CNIPA issued guidelines last year that clarify the boundaries of these rights, which should bolster post-registration protection. 

06 September 2024

China: Navigating non-use cancellations before the CNIPA

Featured in The Trademark Prosecution Review 2025

After a surge in non-use cancellation reviews, rights holders should be aware of the legal nuances to avoid potential pitfalls. A deep dive into the CNIPA’s regulations and recent cases sheds light on the development of non-use processes in China, particularly when it comes to OEM practices and trademarks on gifts.

06 September 2024

AI is the solution to its own disruption: exclusive interview with MarqVision CEO

The brand protection platform's CEO insists traditional monitoring methods “simply are not sustainable” as AI provides the solution to advanced counterfeiting online.

05 September 2024

New guidelines on livestreaming e-commerce in Beijing

The guidelines, issued on 8 August 2024, impose compliance obligations on both live streamers and platform operators. 

04 September 2024

AI officers, "loose lips" and cross-border licensing: nine takeaways from IPBC Australasia 2024

Brand and IP experts offer nine strategic takeaways for forward-looking protection and commercialisation of IP assets at IPBC Australasia.

04 September 2024

Lazada IP protection statistics; Bangkok raids; LeBron James tattoo artist blow – news digest

In our latest round-up, we look at HGF introducing a ‘progressive’ parental leave policy, a Turkish Olympic shooter looking to register his viral pose, and more.

03 September 2024

Revealed: this year’s Asia-Pacific Trademark 50

We examine the companies protecting trademarks en masse in Australia, China, India, Japan and South Korea – revealing both the largest trademark portfolio owners and the most active filers of the past year.

29 August 2024

Beijing IP Court provides clarification on applying parallel import defence

The Beijing IP Court has determined that a prior relationship between Beijing Sanfo and X-Bionic AG did not establish the relationship necessary to constitute a parallel import defence.

28 August 2024

Settlement agreements are insufficient for non-use cancellation appeals in China

China’s Trademark Review and Adjudication Board reviews non-use cancellation appeals inconsistently, even with settlement agreements. 

23 August 2024

How to respond to refusals on relative grounds in China 

In this guest analysis, Rouse trademark attorney Echo Zhao discusses ways in which applicants can get their marks registered the first time around, or else overcome refusals on relative grounds. 

21 August 2024

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