Organisation: Deutsche Telekom

Revealed: agent networks of the world’s most valuable brands

We reveal the law firms filing the most trademarks on behalf of the likes of Amazon, Apple, Google and Facebook.

11 April 2024

Inside the filing behaviour of the world’s most valuable brands

We examine the application activity of the companies behind the 10 most valuable brands in the world, ahead of fresh data analysis revealing the law firm partners filing on their behalf.

10 April 2024

Apple smashes records to exceed half a trillion dollars in brand value

After an incredible 74% increase in value, Apple has reclaimed its title as the world’s most valuable brand.

17 January 2024

“We are very lucky” – how Manchester United became champions of brand protection

Inside the “fortunate” trademark team that enforces the massive trademark portfolio of football giant Manchester United.

27 July 2023

Perception is powerful but authenticity is paramount when it comes to brand sustainability

Amazon, Tesla, Apple and Google lead sustainability brand value rankings but failure to be authentic could land a significant financial blow on companies around the globe, argues our Saturday opinion.

28 January 2023

Brand market crash: industry giants suffer major declines as Amazon ranked world’s most valuable brand

Amazon, Apple, Facebook and Alibaba.com are among some of the biggest names to have seen their brand value decline this year, Brand Finance’s annual Global 500 report reveals.

18 January 2023

Innovation performance and brand value diverge in new WIPO index

Countries that dominate brand value rankings are not necessarily the top performers in WIPO's Global Innovation Index 2022.

29 September 2022

Apple retains most-valuable brand crown as tech boom continues and TikTok soars

Apple remains the most valuable brand in the world, with record valuation at more than $355 billion, according to the latest Brand Finance Global 500.

26 January 2022

What the Virgin Media and O2 deal tells us about the branding struggles of telecom providers

The industry’s major players do a poor job of building consumer loyalty, and there is the constant risk of smaller, more flexible companies disrupting the market.

15 May 2020

Why the brand bubble could be about to burst

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020