Diana Petricevic

Head of IP Department at Podravka
Ranked in Food/beverage
WTR Research

The WTR 300 focuses exclusively on trademark practitioners and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Diana Petricevic's Profile

Legal and IP expert with more than 20 years of experience.

Steering the IP Department at Podravka, my role involves strategic oversight of a vast international trademark portfolio and direct collaboration with over 50 external legal experts. Our team effectively handles trademark filing, prosecution, monitoring, and enforcement, ensuring Podravka's intellectual assets are protected across numerous global markets.

My focus includes crafting and refining global IP strategies and managing the IP budget with an eye on cost control and monetization. Our efforts support Podravka's business development and M&A initiatives, with my expertise in Intellectual Property Law playing a pivotal role in negotiating and drafting critical IP-related contracts and licenses.

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