Organisation: Lockheed Martin

Elon Musk v Twitter is a reminder that all brands must prepare for being targeted by passionate fan bases

The high profile legal dispute is a reminder that all brands must prepare for the fallout of being targeted by a person with a massive fan base that will passionately defend their idol.

06 August 2022

Microsoft CEO tops guardianship index but female leadership hits new low

Microsoft CEO Satya Nadella has been crowned the leader of this year’s Brand Guardianship Index. But as tech brands dominate the rankings, female representation drops to a woeful 5%.

27 January 2022

In Trump’s Twitter crosshairs: study reveals the long-lasting impact for brands

A new study reveals how the brand perception and purchasing intent of both Democrat and Republican consumers are impacted by the tweets of US President Donald Trump.

02 September 2020

Trump criticises left-leaning brand boycotts; how trademark practitioners should prepare

US President Donald Trump took to Twitter yesterday to criticise left-leaning brand boycotts and warned that “two can play that game”. With the threat of brand boycotts on the rise, we look at how trademark counsel should prepare.

10 July 2019

Outstanding improvement in aerospace brands despite a fall in application numbers: exclusive data analysis

In our latest data report, we examine the top brands, industry trends, and filing data in the aerospace and defence sector - revealing a marked shift from vehicle-related applications to software and research.

27 July 2018

Google (and China) rising, while Apple takes a fall

There has been a shake-up at the top of the Brand Finance annual Global 500 report, with Google knocking Apple from its perch after five years at the top. But it is Chinese brands which saw the most growth in 2016

01 March 2017

Companies must shore up their social media defences in light of Donald Trump’s targeting of brands

Protecting brand reputation and managing the possible legal fallout from crisis situations are some of the main responsibilities of an in-house trademark department. One recent element that has created headaches for numerous brands in that regard is the tweeting habit of US president-elect Donald Trump, and specifically his regular calling out of companies and brands. As he prepares to take office on January 20, we take a look at how brands can react should they be the unwitting target of a Trump Twitter tirade.

05 January 2017

Access denied: an international perspective on ISP blocking injunctions

While the UK Court of Appeal has opened the door for broadband ISP blocking to combat trademark or copyright-infringing activities, the picture in the United States, China and Hong Kong is more complex

01 November 2016