Organisation: McDonald's Corp

McDonald’s has failed to provide evidence that its BIG MAC mark is used for more than just meat sandwiches, the EU General Court has ruled. The judgment is a “wake-up call” for owners of well-known marks, practitioners say.   

05 June 2024

In <I>McDonald’s Corp v McSweet LLC</I>, the TTAB has upheld McDonald's opposition against an application to register the mark MCSWEET for pickled gourmet vegetables, finding a likelihood of confusion and dilution by blurring. This case is interesting because of the analysis of the survey showing dilution.

15 October 2014