Ray (Lei) ZHAO

Senior Partner, Unitalen Attorneys at Law

Mr Zhao joined Unitalen in 2002 and began to practise the prosecution and protection of IP rights, and now has over 20 years’ professional experience in IP field. As a senior partner of Unitalen, he has successively served as the director of the legal department and the director of the international trademark department, personally handled and guided other lawyers and agents to handle a large numbers of IP cases, and accumulated profound theoretical knowledge and practical experience. He is good at solving trademark disputes and trademark infringement problems through administrative and judicial procedures, and has successfully dealt with many quite difficult litigation and non-litigation cases.

Mr Zhao has handled a series of cases related to IP prosecution and litigation of many domestic and foreign multinational companies. He has also served as a perennial IP consultant for many famous listed companies, providing strategies and legal advice related to IP rights. Several cases handled by Mr Zhao were rated by provincial high courts as the top 10 intellectual property cases of the year.

As an expert, Mr Zhao has been frequently invited by the Trademark Office of China to participate in the revision of China's Trademark Law, implementation regulations, review rules, review guidelines, general illegal behaviour standards and the regulation of trademark application behaviour, and also participated in the discussion of laws and regulations of the State Intellectual Property Office many times.

He has also delivered keynote speeches at large seminars organised by many international associations and governments many times, including for INTA, ECTA, FICPI, AIPPI China and the China Trademark Festival, systematically introducing China's intellectual property system.