Topic: Sustainability

Latest content

European green advertising rules are good for brands

Tougher penalties and claim validation will give more weight to green ads done right, but murky guidelines leave pioneering companies guessing, argues this week’s opinion column

18 May 2024

Harnessing IP rights to drive innovation and sustainable development in Nigeria 

A World IP Day Symposium organised by the Patents and Designs Registry highlighted the intersection of intellectual property and the Sustainable Development Goals adopted by the United Nations. 

13 May 2024

"We don't have all the answers": EUIPO leaders, General Court judges and in-house experts reflect on the future of IP case law

The EUIPO's João Negrão, EU General Court and Board of Appeal judges, and in-house experts from Nestlé and Assa Abloy share their thoughts on the challenges that lie ahead for European trademark, copyright and design law, at the EUIPO's fifth IP Case Law Conference.

04 May 2024

Earth Day: why brands are struggling to register green marks in Southeast Asia

On this year's Earth Day, representatives from Rouse explore the challenges of registering and using green marks in Southeast Asia.

22 April 2024

Microsoft could boost brand value by billions through improved ESG marketing, Brand Finance estimates

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

Sustainability claims, consumers and the law: what brand owners should know about going green

Featured in WTR Special Report Q3 2023: Safeguarding style: an examination of brand protection in the fashion and luxury industry

04 October 2023

How Porsche is forging its own path, with sustainability key to its strategy

A year after it was placed on the stock exchange, Porsche promises to stay “one step ahead” of the luxury motor market by strengthening its position in software and battery technology, and focusing on sustainability.

03 October 2023

AI challenges; lookalike trends; green brands – takeaways from HGF’s IP in Retail conference

HGF hosted its IP in Retail conference in Manchester this week, delving into the trademark and brand-related dilemmas confronting retailers amidst these trying economic times.

28 September 2023

Going green in the UK: the role of trademarks in sustainable branding

Emma Pallister, chartered trademark attorney at HGF, explores how UK businesses can use trademarks to their advantage in their sustainability efforts and some of the common pitfalls of ‘green’ branding.

22 March 2023

Recalls rise as EU and UK legislation add pressure on brands to manage entire supply chain

European product recalls rise across industries, with companies warned of further regulation that could affect labelling, packaging and rebranding.

13 March 2023

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