Organisation: UK Advertising Standards Authority

Tougher penalties and claim validation will give more weight to green ads done right, but murky guidelines leave pioneering companies guessing, argues this week’s opinion column

18 May 2024

Emma Pallister, chartered trademark attorney at HGF, explores how UK businesses can use trademarks to their advantage in their sustainability efforts and some of the common pitfalls of ‘green’ branding.

22 March 2023

Green metrics mean more to B2B bank customers, creating a unique opportunity for bank brands to differentiate themselves based on the priorities of their primary market, data analysis reveals.

10 November 2022