Organisation: Virgin Group

Virgin Aviation v Alaska Airlines: branding dispute takes flight

The Court of Appeal has confirmed that Alaska Airlines must pay Virgin at least a ‘minimum royalty’ under a trademark licence, regardless of whether Alaska Airlines makes use of Virgin’s marks.

02 July 2024

Virgin triumphs over Alaska Airlines; HAVANA CLUB dispute revived; Pink Floyd disables merch website

In our latest round-up, we look at Porsche remaining the most valuable luxury brand, the US Supreme Court denying a petition for clarity on likelihood of confusion, and more.

14 June 2024

Inside Peloton’s rebrand: what the data tells us

Clarivate data reveals that AI fitness accessories may be on the horizon for Peloton, as it attempts to recover from its post-covid crisis.

15 January 2024

Virgin wins brand reputation dispute in Commercial Court

The decision highlights the importance of ensuring that key terms, especially those allowing unilateral termination, are defined in trademark licence agreements.

23 November 2023

Alaska Airlines contractually obliged to pay Virgin for right to use VIRGIN

The case shows the importance of ensuring that IP licensing agreements are clearly drafted.

07 March 2023

The billionaire space race tells us more about personal brands than orbital spaceflight

In our latest Saturday opinion column, we reflect on the contrasting coverage surrounding Jeff Bezos and Richard Branson’s race to space.

31 July 2021

Cracker Barrel trademark dispute shows risk and reward in brand extension

Kraft Foods – which produces Cracker Barrel cheese – is suing Cracker Barrel Old Country Store for trademark infringement as the rustic restaurant chain prepares to sell its name-brand products outside of its own stores for the first time. The dispute highlights how extensions into new categories can bring similar brand names that have previously coexisted peacefully into conflict.

12 February 2013