Best practice in brand ownership and tax reporting post-Coca-Cola

Best practice in brand ownership and tax reporting post-Coca-Cola

The Coca-Cola recipe may be the same, but the US Tax Court has ruled that the formula it was using to assign IP rights to subsidiaries is no good. Jonathan G Polak, Todd C Lady and Joseph Balthazor Jr unpick the case for practical tips on how other brands can avoid the same fate.

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