Topic: Brand valuation

Latest content

Claiming X: lessons from the controversial rebrand that cost Twitter $3.2 billion in brand value

With Elon Musk’s X Corp facing litigation in the United States, a registration refusal at the EUIPO and a loss of $3.2 billion in Twitter/X brand value, experts reflect on the company’s current brand strategy – and the challenges of promoting and protecting a single letter mark like X.

24 July 2024

Real Madrid most valuable football brand; €14 million of fake spirits seized; NFL EIGHT mark dispute – news digest

In our latest round-up, we look at NatWest launching on Apple’s Vision Pro, the United Kingdom appointing a new minister responsible for intellectual property, and more.

19 July 2024

WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

15 July 2024

World’s most valuable sports brands – from NFL to IPL

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Brand Strategy Summit returns to New York: view the programme now

WTR Brand Strategy Summit USA returns to New York this October with a fantastic programme to help take your brand to the next level.  

15 June 2024

Manchester United regains global trademark crown, as Mbappé, Bellingham and Haaland expand brand portfolios

Manchester United owns the biggest trademark portfolio in world football, followed by league rival Tottenham Hotspur and Spanish giant FC Barcelona, new research from WTR reveals.

21 May 2024

Barbie brand value rises; Louis Vuitton launches NFT; Scotch Whisky Association celebrates raid – news digest

In our latest round-up, we look at World IP Day highlights, the ex-Netflix IP head launching a consultancy, and much more.

26 April 2024

Greggs brand value rises; Pink opposition against Pharrell Williams; Manchester City launches NFT – news digest

In our latest round-up, we look at New Era Cap launching a counterfeit reporting form, the MK Party prevailing in a South Africa dispute, and much more.

23 April 2024

Two out of three companies’ brand value may be inaccurately reflected in share pricing, study warns

A new study from Interbrand shows that ineffective communication of brand strategy may have resulted in the undervaluation of over 330 major companies on the US stock market in the past five years. 

22 March 2024

IP financing and trademarks: three takeaways from new WIPO-UKIPO report

WIPO director general Daren Tang urges IP offices to “play a central role as catalysts for IP finance”.

19 March 2024

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