Region: Brazil

Guardians of the stripes: how adidas protects its brand in Latin America

WTR speaks with Roxana Segura from adidas in Chile about what makes the team so effective in its brand protection and enforcement efforts.

29 August 2024

Brand spotting abroad: IP insights from a holiday in Brazil

In this week's Saturday opinion piece, WTR's own Tim Lince reflects on a recent trip to Brazil and some unexpected brand findings – including TikTok Cola and a Batman-themed petrol station.

24 August 2024

INPI launches new anti-counterfeiting tool; ARIPO launches journalism award; new DZIS director – IP office updates

In our latest update, we look at the SPTO introducing a new trademark withdrawal form, the USPTO director being recognised in Forbes for innovation, and more.

07 August 2024

Can you modify a registered trademark in Brazil?

Patrícia Aragão Lusoli, partner and head of the trademark department at Luiz Leonardos & Advogados, explains how brand owners can modernise their trademarks without losing the original essential character necessary to maintain existing registrations.

07 August 2024

Brazilian Superior Court issues ruling on marketplace liability with impact on IP violations

The Superior Court of Justice has confirmed the position that marketplaces and other online content providers cannot be held accountable for violations of terms of use by companies and individuals, including in cases of IP rights violations.

30 July 2024

Domain dispute data shows trademark owners successfully challenging registrations through SACI

Data on domain name disputes in Brazil suggest that rights holders may be more successful filing UDRP proceedings under the Administrative System for Internet Conflicts; however, evidencing bad faith can be difficult.

10 July 2024

Register Tracker Latin America: January-April 2024

Featured in Trademark register tracker

WTR analyses trademark filing trends at major Latin American registers.

27 June 2024

Breaking the bottleneck: Brazil launches new functionality to combat counterfeiting

In an exclusive interview with WTR, the manager of Brazil's anti-counterfeiting directory, Elton Ferreira Barbosa, reveals what foreign brand owners need to know about the latest improvements to the directory.

24 June 2024

Brazil: Market growth pushes anti-counterfeiting efforts up the agenda

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

Brazil’s economic success is being overshadowed by a boom in the number of infringing goods. Despite the sale of counterfeit products presenting sizeable challenges – particularly online – Brazil has demonstrated remarkable advancements in targeting product piracy.

24 June 2024

Brazil grants Scotch whisky GI; Ukraine pledges development of IP mediation – IP office updates

In this latest update, the WIPO Design Law Treaty comments deadline looms, Chile expands its deadlines for Biobío applicants, and much more.

19 June 2024