Organisation: Caterpillar Inc

Extensive collaboration and counterfeiting vigilance define the Caterpillar trademark team’s success

Caterpillar’s deep understanding of global counterfeiting networks and a proactive approach to portfolio management have won its trademark team this year’s North America WTR Industry Award.

28 August 2024

2024 WTR Industry Awards winners revealed 

Among those honoured at this year's WTR Industry Awards were the trademark teams from adidas, Fanatics, Harley-Davidson, Jack Daniel’s and Yum! Brands.

22 May 2024

Caterpillar's CAT marks continue to prevail over Puma's PROCAT

The primary judge correctly found that Puma's PROCAT mark is deceptively similar to Caterpillar's CAT marks, and that use of the PROCAT mark would cause deception or confusion because of Caterpillar's reputation in its CAT marks.

22 September 2022

A catfight before the General Court

The General Court has confirmed that there was a likelihood of confusion between the mark TIGERCAT for goods in Class 7 and Caterpillar Inc’s earlier CAT marks for identical goods.

27 July 2022

INTA reveals new Strategic Plan; NFTs to revolutionise anti-counterfeiting; INAPI gives Madrid Protocol update – INTA 2021 report

For a final time, WTR takes a look at the highlights and learnings from this year’s INTA Annual Meeting.

19 November 2021

Caterpillar v Puma: battle of the big cats

The Federal Court of Australia has refused the registration of sporting company Puma’s PROCAT mark, concluding that its use would be likely to cause confusion with heavy equipment manufacturer Caterpillar’s CAT mark. 

14 September 2021

The claws come out – Caterpillar partially successful in IRONCAT oppositions  

Well-known US construction equipment manufacturer Caterpillar has been partially successful in its oppositions to the registration of the word mark IRONCAT and the logo mark IRONCAT TYRES for tyres and related services in Australia.

08 April 2020

Apple and Monster named "biggest trademark bullies" but take ranking with pinch of salt

In our latest opinion column, we examine a new list of the biggest “trademark bullies”, which may generate discussion but should be treated with caution.

06 February 2019

WTR Industry Awards 2013: the shortlist revealed

<i>WTR</i> is pleased to announce the shortlist for the 2013 WTR Industry Awards. While the teams span both the globe and the industries that make up today’s corporate environment, if there is one common trait that all the nominees share, it is the value they are adding to their respective organisations.

18 April 2013

General Court exercises some pest control

In <i>Ertner v OHIM</i>, the General Court has considered whether the CTM ERKAT in Classes 7 and 42 was invalid under Articles 53(1)(a) and (b) of the Community Trademark Regulation, in view of Caterpillar Inc’s earlier CAT marks, also covering goods and services in Classes 7 and 42. The case emphasises the importance of giving full consideration to each cumulative element of both Article 8(1)(b) and Article 8(5) of the regulation.

27 September 2012

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