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Work Area: Enforcement & litigation

Refusal to register perfume bottle shape overturned on appeal

A 3D perfume bottle in the shape of a female torso was found to be capable of fulfilling the essential functions of a trademark.

AI is the solution to its own disruption: exclusive interview with MarqVision CEO

The brand protection platform's CEO insists traditional monitoring methods “simply are not sustainable” as AI provides the solution to advanced counterfeiting online.

Pune court allows local restaurant to use BURGER KING mark following 13-year dispute

The judgment serves as a warning that trademark rights are significantly influenced by actual use in India.

Latest content

What makes Puma’s trademark team award winners in Europe, the Middle East and Africa

Puma’s deft handling of a global shake-up to its brand strategy and rapid adoption of new technologies has won its trademark team this year’s EMEA award.

27 August 2024

GANNI wins preliminary injunction against Steve Madden in fashion shoe copyright dispute

The court found that Steve Madden’s GRAND AVE shoe was largely identical to GANNI’s Buckle Ballerina and constituted infringement under both the Copyright Act and the Marketing Practices Act.

27 August 2024

Japan dismisses David Chandler’s opposition against CHANDLER and CHANDLER BATS

USPTO rejection of US applications is insufficient evidence to establish a high degree of popularity and reputation of CHANDLER, rules the Japan Patent Office.

27 August 2024

Proactiveness and global scalability: Coupang’s success in trademark protection

Nina Ramesh, Coupang director and senior associate general counsel of intellectual property, shows us what goes into building WTR's Asia-Pacific Team of the Year.

26 August 2024

Online counterfeiting in Indonesia: what rights holders need to know

Featured in Online marketplace counterfeit hotspots

As part of our regular series on digital marketplaces, we head to Indonesia to examine the platforms that brand owners should be monitoring.

23 August 2024

Settlement agreements are insufficient for non-use cancellation appeals in China

China’s Trademark Review and Adjudication Board reviews non-use cancellation appeals inconsistently, even with settlement agreements.

23 August 2024

UK High Court rules BUILDER lacks distinctiveness in connection with software-related goods and services

The decision illustrates that when registering trademarks, especially in connection with new technologies, the question of distinctiveness should be thoroughly examined to include future industry developments.

22 August 2024

Philippines issues implementing regulations of Internet Transactions Act to regulate e-commerce and protect IP rights

Effective July 2025, the new Internet Transactions Act prescribes a takedown enforcement mechanism and imposes subsidiary liability on e-marketplaces and digital platforms.

22 August 2024

How to respond to refusals on relative grounds in China

In this guest analysis, Rouse trademark attorney Echo Zhao discusses ways in which applicants can get their marks registered the first time around, or else overcome refusals on relative grounds.

21 August 2024

SANYTOL, SANITIX, SANITIEN are confusingly similar, General Court rules

This positive ruling for hygiene brands is a reminder that applicants must be cautious in adopting parts of registered marks, particularly if the identical part is at the beginning, as only differing the end-syllable is not a guarantee of preventing infringement.

21 August 2024

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