Further Reading
- UKIPO reports find men far more likely to buy counterfeits from influencers (22 February 2024)
- Deepfakes and AI: How a 200 Million Scam Highlights the Importance of Cybersecurity Vigilance (21 February 2024)
- Four out of five influencers do not disclose advertising content (16 February 2024)
- Deepfakes in APAC: is your business prepared for an attack? (16 February 2024)
- “I’ve got the power!”: optimising brand licensing negotiations in the influencer era(7 December 2023)
- AI & Funds #4 - Transparency Obligations(2 March 2023)
- “Polaroid is not a category or a product; it’s a brand”: new video aims to spread IP legal message in innovative way (17 February 2023)
- Trademark lawyers take over Kleenex social media channels: getting creative to fend off genericide (5 November 2022)
- EUIPO Social Media – Discussion Paper – New and existing trends in using social media for IP infringement activities and good practices to address them (June 2021)
- More than just the video: how Velcro’s trademark team is educating the world about genericism (24 September 2020)
- How to handle endorser outrage – lessons from Kanye’s Twitter dispute (18 September 2020)
- Boycotts, backlashes and Russian bots: Keurig crisis highlights challenge for brands in politically partisan times (16 November 2017)
- Velcro’s anti-genericide song is big, bold and brash – but critics question whether it will actually be effective (26 September 2017)