WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.
Recently honoured as WTR’s Entertainment and Media Team of the Year, we take a closer look at elements of Middle-earth Enterprises’ success.
Vice president Zhanyou Zhu explains the principles behind the IP strategy at China’s biggest dairy company.
23 February 2024
In this week’s Saturday opinion column, Nutromics' head of intellectual property recalls the event that marked the beginning of a unique women's initiative, and argues that female leaders who are vulnerable can be the best mentors.
17 February 2024
Representatives from global healthcare company Sanofi speak to WTR about their recent efforts to protect the company's NANOBODY trademark from genericism.
05 February 2024
Zeeger Vink discusses the value of INTA’s presidential task force report on IP reporting for brands.
02 February 2024
WTR sits down with Patrick Flaherty, senior managing associate general counsel, intellectual property law and policy group, at Verizon, to reflect on an award-winning year and why brand owners need to make use of ICANN’s Registration Data Request Service.
02 January 2024
In-house experts offer their perspectives on what makes for a perfect partnership with litigation firms.
30 November 2023
Seasonal sales make online shopping channels a hotbed for infringement and brand impersonation this time of year. Here’s how to get ahead.
21 November 2023
Against the background of evolving non-cancellation legislation, rights holders can increase their chances of a successful defence by applying certain strategies throughout the process.
16 November 2023
Hidden links, the infringer mindset and The Art of War are among the talking points at WTR’s annual Brand Strategy China event.
16 November 2023
Starbucks' director, managing corporate counsel, intellectual property reflects on the team's recent win obtaining well-known status for FRAPPUCCINO in Mexico.
19 October 2023
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