Long read

Image rights can attract valuations in the millions. However, reputation management and the correct ownership structure are key to building and maintaining value.

11 November 2021

The authorities and legislative bodies in China have been implementing a range of measures to tackle the rampant problem of bad-faith applications targeting third-party brands. However, for rights holders, the nuance is all important.

28 October 2021

Diversity officers at the top-ranking firms for LGBTQ+ equality unpick the fundamentals of an effective D&I strategy.

14 October 2021

INTA speaks exclusively to WTR about brand evaluation versus valuation and why it is so important for brand professionals to play an active role in the calculation process.

30 September 2021

Winterfeldt IP Group’s Brian Winterfeldt and David Rome prepare for the purge of ex parte cancellations in the United States by offering practical considerations and key strategies for brand owners and practitioners alike.

16 September 2021

Elyssa LeFevre Chayo of Firm Forward LLC sets out key ways to help IP law firms practice what they preach when it comes to strategic brand management.

09 September 2021

Featured in Community insights

WTR has polled a select group of corporate and law firm trademark professionals to gauge the extent to which the shift to online shopping during successive covid-19 lockdowns has led to a growing rise in trademark violations – and to dig deep into how those on the receiving end are fighting back.

02 September 2021

There are big differences in how cannabis trademarks are treated in the United States and Canada. Shabnam Malek of Brand & Branch in California and Graham Hood of Smart & Biggar LLP in Ontario pull together key recommendations for developing a brand that is robust across both jurisdictions.

26 August 2021

Featured in Trademark register tracker

WTR’s annual Asia-Pacific deep dive is here, revealing 2020’s top corporate and law firm filers, major trends and everything in between.

19 August 2021

Brands are well suited to IP trading but how do you set their value? OLN IP Services Limited’s Benjamin Choi provides an insider perspective of the Hong Kong branding landscape, along with exclusive advice for overseas rights holders.

12 August 2021

Scams targeting trademark owners are fast becoming commonplace and increasingly sophisticated. Four leading IP offices share their insights on which scams are most prevalent, what you can do to stay safe, the resources on offer to help and how offices are collaborating across borders to fight fraudsters.

05 August 2021

Producers of traditional European food and drink have a buffet of IP rights to choose from. Baker McKenzie’s Claire France and Jessica Le Gros provide a straightforward guide to making the right selection.

29 July 2021

Applications for US design patents have increased by 50% over the past decade. Debevoise & Plimpton’s Megan Bannigan, Justin Ferrone and Anna Rennich analyse why so many brand owners are taking this route to bypass trade dress obstacles.

22 July 2021

The covid-19 pandemic and increase in remote working has highlighted that any team’s success is rooted in its talent. FIFA’s Daniel Zohny shares an insider’s view of how to recruit and motivate a stellar roster of trademark experts fit to face any and all obstacles.

08 July 2021

Featured in EUIPO Filing Elite 2021

Worrying drops in filing levels followed by record highs have made for an eventful year at the EUIPO. WTR’s Trevor Little considers how these and other events are affecting the IP ecosystem and could affect the future of the register itself.

01 July 2021

Ciarán Coyle of New York brand extension agency LMCA explores the trends and structures driving best practice in a contemporary brand licensing programme – as well as the demands made on brands by today’s consumers and why authenticity is key.

24 June 2021

The EUIPO, the Intellectual Property Office of the Philippines and the Chilean National Institute share insights into what they are already doing to address diversity and inclusion within the workplace, while reducing their carbon footprints, along with how they plan to improve further.

17 June 2021

Over the past 18 months a number of brands have retired controversial mascots and characters. BakerHostetler’s Robert (“Red”) BG Horowitz runs through the key considerations brand owners should bear in mind if mascots are to stay current, as well as best practice for how to shelve them while retaining control.

10 June 2021

Beijing Kangrui Law Firm’s Echo Xu takes a deep dive into the amended Copyright Law – which came into force earlier this week – and sets out key recommendations for rights holders doing business in China.

03 June 2021

The pandemic and related effects of lockdown have had a big impact on the continent’s IP ecosystem. Vanessa Ferguson at Von Seidels runs through some of the most significant upheavals and sets out what rights holders should do to safeguard their brands.

27 May 2021